The mission was to create a brand for a creative recruitment agency. It had to appeal to both candidates and digital agencies looking for the best creative talent in the UK. Given the fact that we were essentially designing for our peers, it was important to create a brand that was effortlessly simple, clever and aesthetically neutral.
The result was a unique logotype that used volume bars to mimic the legs of the letter 'M'. Set in a simple sans-serif typeface, the final brand identity was received with praise from not only our client but the creative community in general.
We finalised our work by producing a suite of gold-foiled business cards and an animated holding page. Behind the scenes, we continue to work with Amplify as they prepare for their official launch in 2018.