SWTCH founder Wolf came to us to help bring his vision to life. He needed help distilling what his brand looked and felt like from the plethora of options available to him. We listened to his business values and distilled his core mission down to its most basic form. This process of refinement and simplicity enabled us to create a uniquely simple brand identity and strong visual direction for his new business venture.
Our work culminated in the production of a detailed design for both his launch site and e-commerce shop. We also produced design recommendations and visuals for the brands packaging, promotional materials and photography. To help him with the rollout of the brand we produced a detailed set of guidelines that supported him and his business through pre-production, launch and post-launch.